http://ms.foundation.org/our_work/policy-and-culture-change/culture-change/culture-change

Culture Change

The Ms. Foundation for Women works to transform language, beliefs and behaviors that perpetuate gender, race and class-based inequities in our culture.

 

To achieve these goals, we support organizations that challenge stereotypes in mainstream culture and use culture-the performing arts, poetry, film, media campaigns, digital storytelling and more-to shift thinking in their communities and beyond.

 

The Ms. Foundation has also used its platform as the country's first national women's fund to create significant culture change through our own campaigns, publications and programming. As the creators of Take Our Daughters to Work Day -- one of the country's most successful public education campaigns that grew to attract more than 35 million participants each year -- we helped shift cultural expectations about the professional and personal lives of girls and women in the U.S. Our anti-violence work has helped move the conversation among funders and practitioners beyond violence intervention to an understanding that violence prevention is the real key to ending gender-based violence. And our work on child sexual abuse is helping to shift our cultural narrative away from "stranger danger" towards a recognition that the majority of this abuse occurs within families -- and must be prevented in this context as well.

 

Together with our grantees, we are changing U.S. attitudes and beliefs. Below are some examples of how our grantees are affecting culture change around the country.

 

Changing Culture

  • A project of the Chicago-based Women & Girls Collective Action Network, Females United for Action (FUFA) brings young women together to "galvanize outrage" against a culture that objectifies women and girls. In 2005, FUFA initiated a media campaign to protest a series of overtly sexist Spanish-language ads that were running across the city. Six months after FUFA's campaign began, the radio station running the ads not only agreed to stop using them, but also agreed to give FUFA airtime to discuss their efforts to end violence against women.
  • Through their multi-media two-woman show, Hurricane Season: The Hidden Messages in Water, Brooklyn's Climbing Poetree is using performance as an organizing tool for change. The show connects issues that surfaced in the aftermath of Hurricane Katrina to the challenges that many communities experience daily across the U.S. Following each performance, audience members are offered the opportunity to dialogue with local grassroots organizations and community leaders to develop much-needed solutions to the problems at hand.
  • Through its unique Women in Construction training program in Biloxi, Mississippi, Moore Community House is preparing a diverse group of low-income women to take on jobs in an industry usually reserved for men. The course-which aims to challenge gender discrimination and break down existing gender barriers in the construction industry- provides participants with basic construction and life skills, and has trained more than 80 women on the Gulf Coast to enter the construction industry in 2009 alone.
  • After identifying street harassment as a pressing concern in their community, Atlanta-based HOTGIRLS (Helping Our Teen Girls in Real Life Situations) developed and hosted a series of teen summits to raise awareness about the issue. The group collected stories about girls' experiences with public harassment and created educational materials highlighting the impact of street harassment and violence against women and girls in general. They've also produced an anti-street harassment song, and are now preparing to launch a website that encourages men and boys to treat women and girls with respect.
  • Founded on the belief that teenagers can and must speak for themselves, Urban Word NYC provides free, safe and uncensored writing workshops to more than 15,000 New York City teens, year round. Their Women Reborn Through Music, Media & Culture workshops provide a space where young women can safely and creatively respond to issues of violence through media analysis, discussion and the creation of spoken word pieces - allowing them to play an active role in transforming conventional definitions of womanhood and representations of gender violence.
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Changing Culture

 

Brooklyn’s Climbing Poetree uses performance as an organizing tool for change through Hurricane Season: The Hidden Messages in Water, a multi-media two-woman show that connects issues that surfaced in the aftermath of Hurricane Katrina to challenges in communities across the U.S.

 

Women in Construction in Biloxi, Mississippi is challenging gender discrimination and breaking down gender barriers in the construction industry by preparing a diverse group of low-income women to take on jobs usually reserved for men.

 

See more on these and other culture change efforts below.

 

Also read about our grantees' work for policy change.

More Than Money

 

The Ms. Foundation employs three strategies to build women’s collective power and a more just society:

  • Grantmaking: We invest wisely in grassroots, Tribal, state and national organizations that are transforming policies and cultural beliefs across the U.S. Informed by decades of work in the field, we identify and support emerging groups and coalitions poised to act when and where change is needed.
  • Networking and Alliance-Building: We bring local, regional and national groups together to create alliances, to learn from and network with one another, and to strategize around common social change goals.
  • Skills-Building: We offer leadership development, strategic communications, evaluation and other skills-building opportunities to help our grantee partners become stable, sustainable organizations and maximize their capacity to wage winning campaigns.


   

2007 Ms. Foundation Women of Vision Awardee Vanessa Johnson is co-founder of the National Women and AIDS Collective (NWAC) a coalition of Ms. Foundation grantees representing groups run by and for HIV-positive women and aiming to change policy at the national level. Learn more and view video

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Ms. Foundation for Women, 12 MetroTech Center, 26th Fl, Brooklyn, NY 11201 Telephone:(212) 742-2300|Fax: (212) 742-1653|Email: info@ms.foundation.org